Digital Marketing have various kinds of modules and it is important to understand each one of them.

These modules of digital marketing are as follows

  • Content Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Social Media Advertising (SMA)
  • Email Marketing
  • Affiliate Marketing
  • Google Analytics

Content Marketing

Content marketing is the core of digital marketing. Without proper content you cannot imagine the scope of digital marketing.

You may have heard “Content Is King” number of times, right?

Here content can be anything, blog posts, audio, videos and images.

It’s important for companies to create an image within the minds of customers what product or service they are providing.

To create this brand image content plays an important role.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is one of the most important parts when it comes to digital marketing.

SEO is one of the hardest skill to master and one of the most time consuming process.

SEO is a method to better rank a website on search engines by using various tools and techniques. Quality and quantity of content is key to rank better.

Target keywords play an important role when it comes to ranking your pages and website on search engines like google.

SEO is free as it requires skills and abilities of a digital marketer.

Search Engine Marketing (SEM)

Paid source of marketing done to reach the maximum number of potential customers willing to purchase a product or service is referred to as SEM

SEM provides flexibility to choose your target audience at a particular place or time.

SEM makes use of keyword phrases entered by users in search engines like google to target people.

It’s easier for businesses like new startups to grab attention of customers by using SEM.

Google ads, a product of google is one of the best example of SEM service.

Social Media Marketing (SMM)

Social media marketing is used to market your product or service on social media platforms such as Facebook, Instagram, Twitter, etc.

It includes activities like posting text and image updates, videos, and other content that drives audience engagement.

Social media world changes faster than any other online platform.

Engaging with customers helps to better understand behavior, needs, and preferences of customers.

Social Media Advertisement (SMA)

Social Media Advertisement is a paid way to promote offerings of a business on social networks.

Goal of social media advertising can help to generate leads, increase visibility of a business and engage with target audience.

Its flexible and cost efficient as you will only be charged when someone clicks your advertisement.

Email Marketing

Email marketing is one of the oldest yet effective strategies for digital marketing.

Marketers send emails to their current and targeted potential customers to develop relationships between businesses and clients.

Email marketing is easy and an inexpensive way to market your product or service.

A perfect email marketing strategy can provide a lot more value than any of the above mentioned modules of digital marketing

Affiliate Marketing

The process of earning a commission to sell products and services of others is known as affiliate marketing.

The person who promotes the product and services of others is known as an affiliate.

Affiliate marketing is popular among content creators such as YouTubers and marketers to generate sales and online revenue.


Analytics is a tool to deals with statistics and reports pertaining to your visitors, consumers, customers, etc.

Thes reports contain data such as where is your traffic from, what pages do they visit, the bounce rate of your website, traffic sources, etc?

Google analytics is one of the most preferred tool between marketers.

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