What Are Keywords?
A combination of words that best describe your product, service, business, etc is known as keywords.
These can be phrases that a user enters into search engines to fetch relevant data related to it.
Keywords make it easier for search engines to distinguish between what kind of data to show to the user.
Why Are Keywords Important?
Keyword are important for search engines like google to know what the page, post, images, videos, etc are all about.
Keyword helps a website to rank better in search results.
How Keywords Helps To Rank A Website
Search engines like google use crawlers to go through all the websites and their pages searching for unique keyword’s.
These websites are then copied and stored in Google servers for future searches.
When a user searches something on the search engine, google look for keywords entered by the user and then search various website clones and its pages listed on its server for the same keywords.
Websites containing the same keywords are then listed on the search results of an search engine.
Google uses its algorithm to rank a website on the basis of its relevancy also known as the page rank of a website.
Page rank of a website is calculated by various factors some of them are as follows-
- Keyword Score
- Bounce Rate
- Mobile Usability
- Website Speed
- Website Structure
- Number of Inbound and Outbound Links
- Quality of inbound and Outbound Links
- Time Spent on a Website
What Are Long-Tail Keyword
Long-tail keywords are generally long phrases (4+ words) that searchers use in google and other search engines.
Long-tail keywords have a lower keyword difficulty level as compared to normal keywords.
These type of keyword’s are easy to rank.
Let’s take the example of cupcakes.
Cupcakes is a considered as very competitive keyword and millions of websites must be using it.
So if you are having a new website it may even take many decades and still your website may not get listed.
Using long-tail keyword such as chocolate cupcakes for a party may have a better chance of ranking your website.
How To Find Keywords For Your Website?
Finding keywords and implementing them on your website can be a time-consuming process.
Using a relevant keyword that best describes your business, product or service is very important.
There are various tools and techniques that we can use in order to find keywords as follows:
- Google Keyword Planner
- Google Suggest
- Moz Keyword Suggest
- Amazon Suggest for E-commerce Keyword Ideas
- Google Trends
- Related Searches
How To Use Keywords?
Consider yourself reading an article, how much would you like reading same word or same phrase again and again?
Not much right?
That’s the same in case of Google, using a keyword, again and again, or flooding your page with keyword is considered as spamming by search engines
Overdoing of this kind of spamming is know as keyword stuffing.
While putting keyword make sure to use transition keyword with your planned ones.
Using targeted keyword three to four times in a post is considered as a fair practice to rank your page.
Where to use keywords?
Its very important to understand where to efficiently use keyword.
Using keyword in the following can help you rank your page better.
- Title Tag
- Meta Description
- Image Alt Tag
Well only doing good keyword research and implementing it into your website won’t help you to show your website on the first page of search engines, remember content is the king and good things take time.